However, notable competitors like VRBO, Onefinestay, Agoda and plenty of others are starting to adjust their product mix to mimic Airbnb’s.Īirbnb’s first-mover advantage definitely helps drive traffic to their product page, but nearly 50% of all conversion and download opportunities lie within feature/functionality search queries. With flexible options ranging from boutique hotels, whole houses and other unique places to stay, Airbnb is able to garner a large audience for its diverse set of offerings. Airbnb App – App MetadataĪs one of the leaders in home and room rentals, Airbnb holds a unique advantage over its competitors. Here’s how Airbnb can take its product page to the next level to gain more downloads, remain more competitive in the app stores, and grow its presence as the leading choice in stays. Today, the app is the destination, and it’s even more fitting for Airbnb to take advantage of it through App Store Optimization ( ASO). However, as primary and secondary competition rises, Airbnb’s organic mobile marketing strategy may need some improvement to offset it. When booking your next getaway with Airbnb, the stay is just as exciting as the adventures that lie ahead. Gone are the days of copy-paste hotels, and run-of-the-mill rooms. Airbnb was able to uniquely capture a segment of the travel-eager audience and give them unique experiences and stays outside the ordinary. Looking for a home away from home? Or maybe you want to pop a squat a little bit more on the wild side? Airbnb is no stranger to the hospitality industry – often cited as a first mover in the anti-hotel hotel space. Airbnb App Store Spotlight November 7th, 2022
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